Killer Campaigns of 2016

2016 wasn't all bad. Actually it was a pretty awesome year for advertising-- maybe not for much else-- but our Snapfluence community participated in some really great branded campaigns. Check out the kickass content they created.

V8

When you think of V8 juice, odds are that you think of the red, tomato-based drink your grandparents had with their white toast and grapefruit. V8 understands this perception problem and a lack of awareness for their newer products, so they decided to use influencers to help promote their V8 Veggie Blends juices as well as their V8 + Energy drinks. We connected them with Snapfluence community members who were millennials who lead healthy, vibrant lifestyles and/or busy, young parents raising kids with good nutrition. Check out some of the content that perfectly captures the fun, healthy spirit of the brand: 

TAKE5

When Hershey wanted to shake things up for this lesser-known member of their dynastic chocolate family, they decided to engage influencers to support experiential and digital efforts throughout the year. They chose bright-colored, wild-spirited millennial content creators to help usher awareness and excitement for the TAKE5 rebranding. They sent influencers to cover SXSW and Coachella, they remixed Uber in cities around the country, and they pulled out all the stops. Check out some of the exceptional content from this campaign: 

A photo posted by Lauren Randolph (@laurenlemon) on

A photo posted by Jeff Mindell (@jeffmindell) on

A photo posted by Skylar Bartlett (@skyzzle) on

SpringHill Suites

SpringHill Suites wanted help highlighting the #suiteextras that their locations provide-- the little details that make a big difference to frequent travelers. Seasoned business travelers know that SpringHill Suites provides great value, impeccable service and amenities, but the next level are those details that push your stay over the top-- the awesome sushi place around the corner.. the local flavor.  So we recruited 3 influencers to attend events at SpringHill Suites properties in San Diego, NYC, and Chicago to capture those extras. Then we sent @Timmelideo on a road trip to experience SpringHill Suites from coast to coast. Check out the world-class hospitality content they captured: 

A photo posted by Tim Melideo (@timmelideo) on

A photo posted by Tim Melideo (@timmelideo) on

A photo posted by Tim Melideo (@timmelideo) on

Coleman

This beloved American camping brand knows that both everyday and expert campers trust them. To increase exposure and awareness for Coleman right before the holiday season, we recruited micro-influencers and sent them beautiful, customized packages of Coleman gear and asked them to show us how they #owntheweekend. Check out some of the beautiful images captured out in the wild with Coleman gear:  

A photo posted by Erika Skogg (@erikaskogg) on

A photo posted by Emily (@offthegridgirl) on

Creative Community Director at Snapfluence. 

There is often a pen stuck in my hair.