A few months back, Instagram introduced the new archives feature. It may seem a little silly-- like if you don’t like a post, why wouldn’t you just delete it?
Well Instagram’s reasoning was that “you now have a space just for you, where you can revisit moments without having to keep them all on your profile.” That may be a good enough reason for some of you to hit that archive button, but here are a few more ways to use the feature.
1. Hide all of your old super filtered and embarrassing photos from your early days on Instagram.
All of our photography skills have come a long way since Instagram first launched, and you might want to hide the evidence of those rough early days. Chances are, those photos do not fit your current brand aesthetic. Archiving them will allow you to reminisce without affecting the look of your overall feed.
2. Do a little audit and archive posts with less than stellar engagement.
Have a few posts that are bringing down your average engagement rates? Archive em! Unless your caption and image were particularly meaningful to you (in which case you should keep the posts public), there’s no harm in hiding those posts that didn’t generate the engagement you usually do. This should really only be a consideration if you’re seeking brand partnerships that depend on exceptional engagement rates.
3. Remove any non-evergreen content.
Have you run any giveaways that are now closed? Archive the posts! That way you can go back and look at all the associated data like how much engagement you got or how many entries there were. Or maybe you’ve stopped offering a service, or you stopped working with a brand, and the associated posts are no longer relevant to anyone who comes across them-- archive ‘em! This way the posts won’t clog up your grid with irrelevant content.
However you choose to use it, there’s no risk since you can simply restore the post to its original spot in your grid. So try it out, and let us know what you think!
Creative Community Developer at Snapfluence.
I'm the Oxford comma's biggest fan.