We kicked this month off talking about how women are often portrayed unrealistically in the media. Then we featured some accounts that are working to change those unrealistic depictions. Here are some brands and campaigns aimed at portraying real bodies, real people, and real diversity in their advertising.
NuNude is challenging the idea that “nude” is one color with their #SkinIsNude campaign.
They’ve even started a petition to change the meaning of nude in the dictionary-- to “de-beige” nude. They provide products in a range of skin tone colors to accommodate real women worldwide.
You knew we were gonna include this one, but you know, props are due. Aerie made waves in 2014 when they announced that they would no longer be photoshopping their models. The #AerieReal campaign encourages women to feel good in the skin they’re in. It’s really refreshing to see a lingerie model with the folds that happen when a real person sits down.
Like Aerie, this brand always gets mentioned in the body positive and diversity campaign roundups for their #RealBeauty campaign. We want to call out the #WomenGetTold campaign specifically for how it confronts the stereotypes of age, height, and other less commonly tackled “non-feminine” things . Dove does a beautiful job of featuring older women in their ads and talking about traditionally taboo topics like menopause as well as tall women, or women breaking other stupid rules that #WomenGetTold
We never in a million years thought that we would include Axe body spray on this list. But thanks to powerhouse ad firm 72andsunny, their new #FindYourMagic campaign is challenging stereotypical notions of masculinity.
Creative Community Director at Snapfluence.
There is often a pen stuck in my hair.