The truth is that there is no one single way to grow a following. So we tapped a few influencers to see how they successfully grew their own followings.
"I credit the growth in my community to consistency, honesty, and good ole fun. I'm enjoying myself, and don't think others would care if that wasn't clear. Find something that you really have fun doing, and show it."
- Megan Gallagher of MegSquats
"This is the most annoying answer but it is so, so true: be consistent. I make sure I post a picture every single day. You have to just do it. There are so many people out there who want to start a blog but the difference between a successful and unsuccessful blog is that the person who actually starts the blog and puts themselves out there is going to be successful over the person who just talks about starting a blog. My number one answer is to just do it. Start the blog or Instagram you have always wanted to start. Like my dad always says: the difference between an artist and someone who isn't an artist is that artists make art. If you make art you're an artist. If you don't then you're not. You've just got to do what you want to do and see what happens."
- Reese Blutstein of Double3xposure
"I know this is 'blogging rule no.1' but content is really is king! Take the best photos you can and keep going! Rome wasn't built in a day and these things take time to build up."
- Kirsty Merrett of Fashion For Lunch
"I never really planned my account to gain the following that it has! I started sharing my story, in it's most raw and real form. If you want to build your following, it is best to have a cohesive message you are sharing and stand by it wholeheartedly. If you open up to people, they can embrace you and if you continue to reach out and interact with them, they will continue to support you. I've gained about 28K followers in the past three months. This is partially because publications (Insider, Refinery 29, Health, & The Strut By Mic.) have been featuring body positive creators and highlighting this movement, which is awesome. It's clear that people are enthusiastic about changing the way that bodies are portrayed in the media."
- Halle Tate, Body Positive Influencer
Creative Community Developer at Snapfluence.
I'm the Oxford comma's biggest fan.