The Evolution of Advertising

The Evolution of Advertising

Advertisements have come a long way in the past century or so. While ads used to feature unabashedly salesy language and long body copy with details about how to use products, today ads have become more nuanced and minimal. Ads used to come solely from the brand itself, but now ad production has become decentralized (you know, like this little thing called influencer marketing?) Take a gander at the evolution below!

In the olden days... 

Many 19th century and early 20th century advertisements relied on long body copy and crowded visuals. That would not go down well today. 

And then... 

As we approach the mid 20th century, ads become more image based. Text still plays a huge role, but more often in the form of slogans.

Source

Source

But wait!

The 1950s brings a more digestible balance of image and copy, and more experimental layouts.

Source

Source

And then things start to get fun...

Many refer to the 1960s as the Golden Age of Advertising. Ads find a younger voice and a greater sense of optimism and creativity. 

And then more minimal...

Advertisements of the 1980s and 1990s become increasingly minimal with less copy than ever before.

Then the internet became a thing!

In 1994, advertising moves online when Wired Magazine flipped the switch on the first online banner ad. 

And social media was born...

The new millennium brings frustration with pop up ads, and eventually gives way to the popularization of social media marketing. Facebook pioneers targeted ads, with Twitter and YouTube following suit.

Source

Source

And finally, native ads and sponsored posts were born...

Today, native ads and sponsored posts have taken the main stage. Rather than disrupting users’ online experiences, marketers now aim to supplement or improve their experience. 

Creative Community Developer at Snapfluence

I'm the Oxford comma's biggest fan.