As the Instagram user base has grown, the nature of the platform has becoming increasingly impersonal. You follow hundreds, if not thousands, of people. And you yourself probably have hundreds, if not thousands or tens of thousands, of followers.
As the number of eyes on your content grows, you probably veer away from sharing anything that might be more suitable for friends and family's eyes. Or maybe you have a tight knit group of super-fans who you have connected with on a more personal level.
To address these situations and a burgeoning call for more personal sharing, Instagram is testing a Favorites feature.
Favorites is a list of your closest friends, with whom you can exclusively share particular stories and posts. These posts are adorned with a green badge to designate that it was shared with only the Instagrammer's Favorites list. You will not be notified if you are added to or removed from someone's Favorites list, but if you start seeing posts with that flashy green badge then you know you're on your friend's Favorites list.
Robby Stein, Instagram's product lead, told The Verge:
People are trying to hack Instagram to create smaller audiences, and we’re trying to recognize that. We really want to get this right.
The best version of Instagram is one where you feel closer to the people you are connected to because you’re on Instagram together than you would on any other product in the world. Even if you live all over the world, you feel like you’re with them. That’s something we want to drive as the core focus of the product.
Creative Community Developer at Snapfluence.
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