Food brands these days are fighting to reach their audiences and lock down loyal customers in innovative ways through social media. These 10 brands are standing out with their social strategies.
Everyday is Taco Tuesday on Siete’s Instagram. It’s an unwritten rule that you can never tire of tacos.
Thanks to the versatility of greek yogurt, Chobani shares a wide array of recipes and uses for their many products. Get your healthy food fix on Chobani’s Instagram page, along with some beautiful food styling.
Denny’s has gone way off the wacky deep end. Rather than trying to make diner food seem classy, Denny’s has opted for a humorous and straight up strange approach to social media. Browse their Instagram or Tumblr for entertaining images, and the occasional fictional story, that may or may not make you scratch your head.
Okay, we may be a little biased here since we’re Columbus-based, just like Jeni’s, but there is something so darn satisfying about perfectly scooped ice cream cones and stop-motions of ice cream sundaes being made. Recently, Jeni herself has been sharing some lessons in crafting ice cream on their Instagram Stories, too.
6. Califia Farms
Beyond simply posting about their drink products, Califia Farms demonstrates a dedication to a larger mission of sustainability and a plant-based future. Gawk over the smoothie bowls and #latteporn, but while you’re at it, learn a thing or two about What Plants Can Do.
Wendy’s solidified its place in social media history when a dude named Carter asked how many retweets he needed to get free nuggets for life-- Carter came short of the 18 million that Wendy’s requested, but he usurped Ellen Degeneres’ title of Most Retweeted Tweet of all time. Wendy’s gave him the nuggets, and donated 100k to charity too. Not to mention, Wendy’s holds their own on Instagram, finding ways to make chicken nuggets and frosties into straight up art.
KFC does a hilariously amazing job of utilizing their mascot, Colonel Sanders, to entertain their audience. With frequent themed campaigns, you’ll find Colonel Sanders styled as an Elvis look alike one week, an astronaut the next, and a solid gold statue the next.
The tiny little mountain shaped chocolates are great for creative photo styling, and the Toblerone team and customers alike take full advantage of that. Drool over chocolate treats and admire the adorably arranged photos by Toblerone’s biggest fans.
Creative Community Developer at Snapfluence.
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