There will come a day when you can no longer rely on people stumbling upon your profile or website organically, and you need to create a little more magic yourself in order to get in front of more eyes. And I’m not talking about bots or pods because I’m not a fan of those (might even say morally opposed but hey, who am I to judge?) Anyways, here are 3 things you can start doing now to grow your audience.
1. Use HARO for valuable media mentions.
One of the best ways to get more eyes on your blog or your social channels is to position yourself as an expert in your niche. One of the best ways to position yourself as an expert is to be quoted in credible publications that reach potential new audiences. And finally, one of the best ways to be quoted in publications is to use HARO (Help A Reporter Out).
HARO is a PR tool that allows journalists to put a call out for subject matter experts via daily email blasts. Conversely, HARO provides opportunities for publishers and content creators to contribute their expert advice in their niche. Everyday HARO sends out 3 emails (morning, noon, and night) with dozens and dozens of queries for people to be quoted or interviewed. Requests are divided up by interest category, making it simple for you to skim for relevant opportunities.
When you see a request that you qualify for, you respond to the reporter as quickly as possible with a pitch (here’s good guide to pitching for HARO queries). If the reporter likes what you have to say, they will quote you and in most cases share a link to your website or relevant platform.
Note that even if that media mention doesn’t drive a ton of new subscribers or followers your way, you can at least use it as social proof (i.e. “as seen on Huffington Post / Brit + Co / Nerdwallet”).
2. Guest blog for a notable blogger or publication.
And it doesn’t need to be notable on the grand scale-- just in your niche or vertical. Frankly you’ll probably see more benefit and more conversions from guest posting on well known blogs within your specific niche as opposed to trying to contribute to much broader publications like Huffington Post. So focus on the websites whose audiences are most relevant to you.
Look to the websites you love that take guest bloggers, or look to bloggers you love and see where they’re guest blogging. Once you’ve identified the places you’d like to guest blog for, put together a compelling pitch (here’s a good how-to for writing guest blog pitches). Oh, and make sure that your own blog is chock full of quality content to keep people there once they find you through your guest post. Don’t bother guest blogging anywhere if you don’t have your own vault of content to corroborate your supposed expertise.
3. Collaborate on a campaign with another creative.
Collaborating with other creatives not only will provide exposure to new audiences but can also boost your street cred simply by being friends with other credible creators. Depending on the nature of your work, you can collaborate locally or remotely. You and your collaborator should have somewhat comparable followings, or you should be offering more in the partnership if they’re bringing a significantly larger audience to the table (e.g. the earlier method of guest posting for a larger blog. You give content, they give their audience).
Here are a few ideas for some creative collaborations:
- Recreate a piece of the other’s work in your own style (e.g. you illustrate a photo they took, or conversely they recreate your illustration IRL to photograph).
- Merge your works to create one, potentially to sell. For example, if you illustrate and someone else hand letters greeting cards, you can pair up on a special edition series of cards.
- Each donate a piece of your work for a joint giveaway.
- Pass off your “waste” for someone else to use as material. E.g. a textile artist (like a clothing designer or shibori dyer) can give scrap fabric to someone who can use it to make quilts or braided rugs.
I trust that you can use your creative brain to come up with some collaborative ideas that suit your brand and medium ;) So go out and find some of your people, and ask them to collaborate on a social media or product campaign.
And there you have it folks. Three things you can start working on now to grow your audience. Have any other ideas? Email them to us at snapfluence[at]snapfluence[dot]com.
Creative Community Developer at Snapfluence.
I'm the Oxford comma's biggest fan.