Do you feel like you’re posting the same things over and over? Well, they say variety is the spice of life. Why not test a new approach or two this month?
Primary content: fun-spirited still photos
Mix it up with: GIFs or Cinemagraphs. This isn’t a double-foot jump into the video puddle, just a toe dip. Try mixing up your still photo landscape with a little action. Don’t worry, you won’t need sound.
Primary content: Polished photos + videos
Mix it up with: Raw footage from behind the scenes. Bloopers, gag reels, or insider tips to how your content was made. You’ll get the tone right for what fits your account, but the idea is to use a more spontaneous and less edited approach to video. Instagram stories and Snapchat are both intuitive places to make these kinds of posts. You can also shoot hyperlapse videos of you at work or doing a yoga flow or something like that-- you can demonstrate your creative process or what goes on at your office or studio.
Primary content: Long form written posts like blogs
Mix it up with: More bite-sized content. This can mean Tweets, Snapchats, or even Instagram stories with text overlay. If people like to read what you write, they’ll love not having to wait for the next full think piece. Send out teasers-- like a sentence or two from your next blog, or a thought-starter prompt.
Primary content: Short form written posts like Twitter or Instagram captions
Mix it up with: Blog posts or email newsletters. Yes, people enjoy snackable content and attention spans are shorter than ever, but there are some people out there who want to hear more of what you have to say. Expand upon the themes you cover in your short form content. Or create useful how-to guides to help others do the cool things that you do. You have an expertise, and longer form written content is a great way to share your knowledge.
Creative Community Director at Snapfluence.
There is often a pen stuck in my hair.