So you want to start partnering with brands? Here are 3 things you should know.
1. Brands are looking for reach, content generation, and/or engagement.
Different brands have different goals for different projects. But chances are a brand’s goal will fall under one of the above 3 categories. If they’re looking for reach, they want to get their product in front of as many eyes as possible. If they’re looking for content generation, they want unique and original creative content to populate their social channels. And if they’re looking for engagement, they’re interested in sparking meaningful conversations about their brand on social media. Before partnering with a brand, you should absolutely convey what specifically you will be able to do to help them achieve their goals.
2. The process should be collaborative.
Smart brands know to give you, as the creator, a healthy dose of creative freedom. There should be give and take on both sides of the partnership. If a brand wants you to copy & paste something that they send you, then what they are really looking for is an ad placement and you should feel confident saying “no, thank you.” Or, you should be confident enough to push back and propose your own authentic creative concept.
3. You don’t need to hire an agent or join an influencer network to land partnerships.
Many agencies and networks will charge you to join and require your exclusivity. Sure, they do some of the legwork for you in setting up partnerships, but you have significantly less freedom and flexibility. Landing brand partnerships on your own is actually very doable. Once you understand the dos and don’ts of brand outreach and the key steps in the collaboration process, the process is pretty pain-free. And no one takes a cut of your hard earned money.
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Creative Community Developer at Snapfluence.
I'm the Oxford comma's biggest fan.