Amongst the creative community, two main email marketing platforms reign: Mailchimp and ConvertKit. Both are great, just for different people and different purposes. Here we break it down so you can decide which platform is best for you.
Benefits: Free plan for small lists (12,000 emails per month to fewer than 2,000 subscribers). Built-in well-designed email templates. Oodles of third party integrations. Humorous branding with cute messages. Intuitive user experience. Mandrill is an add-on for e-commerce transactional emails. A/B testing capabilities.
Missing Features: Mailchimp is not built out well for automation-- you can automate, but it’s not the best option for automated email sequences or email courses. You can only have one opt-in form per list. So if you share several different opt-in incentives, sign ups will have to go to different lists rather than all be directed to your main newsletter list.
Cost: Paid plans start at $10/month for up to 500 subscribers. You have the choice to pay a monthly subscription, or pay as you go. Very likely a monthly subscription is your best bet, but to figure out the best plan for you, use their handy dandy price compare calculator.
Verdict: As one reviewer noted, “Mailchimp is for newsletters, not marketing.” Mailchimp is ideal for testing new business ideas, people with small lists, and small businesses or creators that send out just a few newsletters each month. It’s not so great for more advanced email marketing tactics. So if you’re doing basic email newsletter blasts and don’t have a big budget, Mailchimp is your best option.
Benefits: The Sequences feature is robust and intuitive for automation and course creation. ConvertKit will migrate your list to CK for you at no additional cost. Increase open rate by re-sending emails to un-opens. Custom opt-in forms to match your content. No need to duplicate subscribers for different lists-- individual subscribers can be tagged and categorized for as many lists, segments, interests, and courses as you’d like.
Missing Features: Fewer options for designed and customized emails-- ConvertKit really only accommodates straightforward HTML emails. No A/B testing. Fewer third party integrations, mostly because it’s a younger platform.
Cost: No free plans. Prices start at $29 per month for 1000 subscribers. See all pricing here.
Verdict: If you’re creating courses or automated sequences, ConvertKit is your best option. For almost all list sizes, ConvertKit is more expensive, but it’s worth it if you’re looking for more advanced email marketing features.
Photo credit: Unsplash
Creative Community Developer at Snapfluence.
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