A lot of people like to blast the Instagram algorithm for preventing their followers from seeing content. But getting your content in front of people’s eyes is only half of the battle-- once you’re there, you have to make sure people will actually engage.
First things first, you need to make sure that your content is authentic and that your photos are high quality. From there, you should start including some CTAs (calls to action) in your captions to help spark more engagement.
Here’s a list of CTAs you can use to get more people commenting on and liking your posts, on any social channel:
Ask for suggestions.
If you’re traveling somewhere, ask for suggestions on places to eat/shop/stay. If you’re looking for a new work backpack, ask your followers where they got their favorite backpack. If you need some new jams, ask for music suggestions. People love to give their opinions, so ask for them! Like the time I asked for gym suggestions in Philadelphia.
Ask about their favorite things.
This can be the generic get-to-know-you sort of questions (favorite movie, ice cream, tv series, and so on) or you can spice it up with a comedic topic. Like this lady who asked about favorite professional clapbacks.
What is your favorite phrase to use in a professional clap back?— Millionaire la flare (@DeeRene_) August 21, 2017
Mine is "per my last email..."
Or Steph from Stupid Easy Paleo asking about favorite childhood food memories.
🌈Rainbow carrots for days 🌈When I was a kid, one of my favorite memories was going out into my grandparents' backyard to the garden, pulling a carrot out of the ground, rinsing it off under the spigot, and just munching it down right then and there. Or I'd go to the side yard and scour the blueberry bushes looking for the perfect little cobalt-purple spheres, hopefully before the birds got them. . There's something about those simple, dare I say ho-hum experiences that really stick out in my mind...and I think that's why I've always loved food. I felt so...connected. And I think that connection is sorely lacking in our world today. . I'm not here to go on a rant about industrialization or tell you we should all be farmers...but I do urge you to find simple ways to get reacquainted with the process of cooking nourishing foods and the great sense of connection it can bring...to the earth and each other. . What's one favorite childhood food memory you have? (Doesn't matter if it's "paleo" or not 💗)
Ask about things they hate.
Now, we want to keep things upbeat, so ask about light hearted things they hate. Like most hated business jargon, or biggest pet peeve. It’s easy to get people really going on their annoyances. Just be careful that it doesn’t become one huge downer fest.
Ask about their lives.
Ask questions related to your captions to bring people into the conversation. If you're talking about your home renovation projects, ask what your followers have renovated in their own homes. If you're talking about your health journey, ask about how your followers have overcome their own health struggles. If you're talking about raising your children, ask your followers about their experiences raising children. Chelsea from @somedayilllearn asks questions almost everyday, so look to her for solid inspiration.
Weekday playtime for the win! 🎈🌳🚂 #ad Last year the boys were in an afterschool program that gave them a chance to exercise some energy away before homework time. This year I decided to opt out so we could do more stuff as a family, since the 2-year-old is really keeping up with his brothers now! It's incredible to see them learning and growing together. I try to let them pick their own adventure a couple days per week. The big kid is obsessed with trains, so he often asks to pick up some @CLIFKid Zbar Filled and head to the old depot near our house. What are your favorite afterschool activities to get the kids outdoors a little more? #CLIFKid #CLIFKidSummerPlay
Just a little peek into my workspace. It's super simple and incomplete, but I like it that way. The emptiness gives me a canvas to fill. And it's more about the tools of the craft, anyway! Coffee cup on standby, new packs of pens (I'm a pen geek), lenses laying around and all my @ModStraps gear. That scarf strap has just a little stretchiness to it which makes it SO awesome for toting my Nikon D810 around on long shoots. Oh and the kitten. Because every office should have a kitten. What does your workspace look like?
Ask trivia questions.
You can ask traditional trivia questions, like about pop culture or history, or you can ask trivia questions about yourself. Think of things like guessing the number of jelly beans in a jar. For example, I’ve seen weight lifters ask their followers “how much weight do you think is on the bar?” or foodies ask “how many tacos do you think I ate?” If you can offer a prize to the first person to guess right, even better!
How do you like to get people to engage with your content? Send us your ideas at snapfluence[at]snapfluence.com!
Creative Community Developer at Snapfluence.
I'm the Oxford comma's biggest fan.